A Threat

All right, we've tried being nice, but now it's time to resort to threats. We've completed construction on a device which will destroy the Moon, and we're going to use it tonight unless everybody in North America buys two copies of BONE WARS: The Game of Ruthless Paleontology. 

The deadline is 1:43 Greenwich Mean Time (8:43 p.m. Eastern Standard Time in the United States).  If we haven't got 300 million orders by that time, the Moon will disappear!