A crack team of Zygote Games operatives (well, as it turned out, one operative) set out on August 8 for Indianapolis and the 2006 Gen-Con Indy. After a long drive (including a dinner stop in not-really-very-scenic Cleveland and an overnight motel stay somewhere in central Ohio) the tired and sweaty crack operative pulled into Indianapolis and the welcoming arms of the Hampton Inn Downtown on Wednesday the 9th.
The first order of business was to go sit in a waiting room at the Indiana Department of Revenue office to get a permit to do business in the state. There were several other game company reps in the office, which made us feel better about forgetting to file the paperwork in advance. The second task was to set up the booth at the convention center. This took about half an hour -- hang up the signs, inflate the dinosaur, and it's done. As at previous shows, our dinosaur was a big draw.
With the booth set up, our crack operative had dinner and then attended the supersecret, ultra-hip Diana Jones award party. After which the operative got to bed early in preparation for the opening day of the convention.
On Thursday the exhibit hall opened promptly at 10 a.m. and was soon thronged with gamers. Sales were light on Thursday, as the crowd were mostly hard-core four-day attendees who were just scouting out the lay of the land, so to speak.
Our "Name the Dinosaur" contest attracted lots of entries. When we get the results tabulated, the winner will be immortalized on this Web site and get a copy of PARASITES UNLEASHED! when that game is printed. Watch this space for more information.
Eight hours later our crack operative stumbled out of the exhibit hall desperate for food and a shower. Downtown Indianapolis doesn't offer a lot of options if you don't like pub food, steak houses, or shopping mall food-court cuisine. After some searching our operative did find a decent Mexican restaurant and rehydrated with some tortilla soup.
Friday saw slightly brisker sales, but was still slow. Our operative did discover a Cuban jazz concert at the old city market after the exhibit hall closed, dined on a reasonable facsimile of Texas-style barbecue, and attended the ENworld awards at the Westin hotel.
Saturday saw a tremendous increase in traffic at the convention hall as all the weekend and single-day attendees showed up. Sales were better, and lots of people wanted to look at the dinosaur. Our operative was busy all day running demo games. Dinner that night was an all-you-can-eat Indian food buffet.
Sunday was the shortest day, yet saw the most sales. All the experienced attendees were holding out until the last day in the hope of getting some bargains. We did offer a 10 percent discount for cash purchases in the hope of lightening the load to carry back to the car.
The exhibit hall closed down promptly at 4 p.m. and our operative got the booth dismantled and got out of there with ninja-like stealth. By 5 p.m. everything was loaded in the car, and the Zygote Games operative was soon hurtling eastward across the prairie at 80 miles per hour.
Lessons Learned: Next time, we're going to share a booth with another publisher to cut costs (and make it possible for our operative to eat and go to the bathroom during exhibit hall hours). We're also going to have more than one product to sell, which should jack up sales a bit. Stop by next year!
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